Sure, too many choices can be overwhelming. But regardless of the number of options, context is paramount. Context makes decision-making that much easier, especially when the decision has an everyday impact.
And, with the web browser being an integral part of your everyday digital life at work or otherwise, it should be obvious that you're able to make an informed choice and pick from the best options given to you.
❌ However, this isn't the case for most of you.
Our CEO, Jón von Tetzchner @jon shared with Reuters that if you're using an iPhone, you see the list of browser choices only when you select Safari, with no additional information.
"The process is just so convoluted that it's easiest for (users) to select Safari or potentially some other known name." - Jon.
🇪🇺 This has prompted the European Commission to start a non-compliance investigation against Apple, in light of the recently enforced DMA (Digital Markets Act) to investigate whether Apple may be preventing you from truly exercising your choice of services, for example, with their design of the browser Choice Screen.
