But I see a terrible paradox in the case of ads. The creator pays their bills with ads, but I have no intention of acting on those ads. Possibly the contrary, since I did not want to see the ad and I dislike being manipulated. So in my case the ad is making precisely zero money for the company who is paying the creator’s bill, as well as annoying me. Presumably I am not the only one. There is a paradox here that is hard to resolve.