@jenniferplusplus The ad targeting (and data harvesting that comes with it) is based on a leak six months ago via somebody at Instagram that discussed win/win opportunities via revenue sharing and ads. The automated moderation's based on statements from Meta's supporters.
Of course, Meta might not go that route (hence the "potentially"), and even if they do many of the current fediverse instances who join Meta's fediverses will probably just say no. But if Meta does decide to invest in the decentralized approach, they've got a great opportunity to partner with corporations and media who host their own ad-funded sites and share revenue. The "Decentralized Surveillance Capitalism" section of https://privacy.thenexus.today/embrace-extend-and-exploit/ goes into more detail.