Why is there a surge of deodorant products mostly advertised to women in the US?

So I have balls and yeah they’re the first thing on my body to start to smell. I can skip a shower if I’m in a hurry and I don’t smell much. That’s with working a job that’s usually physical. I was a punk kid fucking punk girls when I was younger and we didn’t bathe every day. I didn’t notice much smell then.

Now I see these ads regularly that are like hey women you stink after 12 hrs 5/10. What’s up?

bloodfart,

Women are smelly

intensely_human,

If it’s for competing brands it’s either evidence of either a gaslighting cartel, or tons of mimicry and breeze testing in the ad teams’ thinking.

Making women feel uncertain is an old tactic for body care products.

Aussiemandeus,
@Aussiemandeus@aussie.zone avatar

Bro shower at least once a day

meekah,
@meekah@lemmy.world avatar

People produce different amounts of body odor. Also it’s better for your skin to not use shampoo every day. 4-5 times a week is totally fine.

Aussiemandeus,
@Aussiemandeus@aussie.zone avatar

I never use shampoo, only soap. I live in a place that is always hot and humid. We’re in out coldest time of the year now and it’s currently 27 degrees Celsius outside at 0830

Trust me people nee to shower once a day or you can smell them across the street

lud,

Maybe people from those extremes shouldn’t advise the rest of the world what to do then.

meekah, (edited )
@meekah@lemmy.world avatar

I meant to write soap, not shampoo, my bad.

Probably has to do with the temperature where you live though… It’s different in colder climates, which is apparently most of the world if that’s really the coldest time of year. I’d suggest to try showering with just water once in a while. It should remove most of the sweat and odor, without attacking you skin.

RBWells,

Yeah I think when most people say they shower every day, they don’t mean they are literally washing everywhere with soap. I shower every day (yes it’s hot here too) but shampoo hair maybe twice a week, soap on my whole body usually only once a month or so and usually because I want to exfoliate. Most showers I am very selective in what actually gets washed.

meekah,
@meekah@lemmy.world avatar

Hmm fair point.

BigTrout75,

Ha ha I always guilt my wife with these commercials. “Do you need that?” She hates those annoying commercials. There the equivalent to all these dumb men’s soap commercials for crap like this. www.drsquatch.com

tearsintherain, (edited )
@tearsintherain@leminal.space avatar

A fundamental tenet of marketing, the art of separating dollars from your wallet, is to make you feel that you are less. That you are deficient, unless you look like so and so, have such and such, so buy this and that. Consume baby, consume.

But specifically saying there is a surge across all America is anecdotal. People from different regions get different advertising, broadcast wise and different search results.

MutilationWave,

This is on cable TV. I don’t see ads online because I’m not a fucking idiot. I think cable ads are the same across the country but I’m not sure.

SPRUNT,

Cable ads aren’t the same across the country, and very soon won’t be the same across the city. Addressable TV will bring personalized ads no matter what you’re watching.

As to why you may see a bunch of ads for similar products all of a sudden, there are a couple causes. When a new company/product comes on the market, they may flood the airwaves with ads to get their name out there, or they may not be familiar with how buying and scheduling TV ads works and will cluster things together so it seems like a barrage instead of spread out over longer periods. Also, when new competition comes to the market, the current leaders get nervous and increase advertising to retain their customers and try to keep them from changing brands. Lastly, it’s the phenomenon about noticing something which causes you to notice it even more (I.e. “there weren’t as many of [my car] on the road before I started driving one.”)

tearsintherain,
@tearsintherain@leminal.space avatar

Cable tv ads are def not the same across the country. Differ region to region, city to city, age group to age group, time slot to time slot, and are highly targeted just like online ads.

CoffeeJunkie,

That’s interesting. I avoid ads…so I’m not seeing what you’re seeing. I think my balls get a bit of a smell after a day, but like a nice, mild balls smell. My pits, man, my fucking pits…they go rancid in about a day’s time, definitely in 2-3. Simply stating as a matter of fact, gotta deal with my pits before my balls.

MutilationWave,

I’m talking ads you can’t avoid on TV. Yeah I’m so old I don’t have a screen in my face but across the room.

Maybe switch to antiperspirant? I did that many years ago and it really helped.

CoffeeJunkie,

Well it all goes bad anyway, it’s just good to clean up. I do not use antiperspirants, I don’t like the idea of shoving stuff into my pores to block bodily functions. Those are kind of addictive, like if you’re on them & don’t use them, sometimes I feel like the problem is even worse. Like your body is purging because you stopped it up with aluminum.

I used antiperspirants until late HS, early college; it stained, discolored my shirts. I stopped using antiperspirant, and the staining stopped, too.

exanime,

Switch from regular deodorant to an Alum block

Looks like a piece of ice. Shower normally, dry up, then run the block on cold water and apply… Let it be a few mins and dry your pits

You can thank me by passing the tip to the next person in need ;-)

gimpchrist,
@gimpchrist@lemmy.world avatar

I don’t know but I’m honestly convinced that they put something in women’s deodorant so that we need to buy more of it and it makes us stink more because when I start using fancy women’s deodorant I fucking stink like God awful and I can’t even stand my own smell but when I stop using deodorant or can’t afford it for a while I don’t smell bad and I can’t figure it out

TheAnonymouseJoker,
@TheAnonymouseJoker@lemmy.ml avatar

Maybe use essential oils from Asia instead?

Aussiemandeus,
@Aussiemandeus@aussie.zone avatar

You become used to the bad smell. Everyone else doesn’t

gimpchrist,
@gimpchrist@lemmy.world avatar

I said I can smell myself and it’s more bad smelling when I wear the deodorants then when I don’t… I didn’t say I don’t fucking smell I said it’s worse when I’m wearing deodorant compared to when I don’t

muntedcrocodile,

U see ads?

SaltySalamander,

I'm guessing you don't watch sports.

MutilationWave,

I have cable TV on in the background in my hotel rooms. Shocking I know!

muntedcrocodile,

I just Carey one of those google hdmi plug things with a remote and jellyfin client.

victorz, (edited )

Your balls start to smell first? Wonder why. Inadequate wiping? My armpits will start to go musky after about 4 days in the same clothes. That’s my first thing to go. 🤷‍♂️

TheFriar,

You guys are wiping your balls? You must suck at shitting

victorz,

You don’t stand on all fours while shitting? No wonder your balls aren’t getting a share of that shit.

TexMexBazooka,

After 4 days

My guys, you should get that smell test sanity checked

Syd,

You don’t produce as much oil when you shower less which is what the smelliest bacteria consume.

victorz,

Exactly. I started showering less often but with more naturally oily soaps (Aleppo soap mainly) and I don’t need to shower as often since a few years back now. Feels much better. Less stress, better hygiene, no such problems, no itching anywhere, no nothing.

TexMexBazooka,

Must not live in a very humid area, 4 days wouldn’t fly here for anyone that goes outside at all

HubertManne,
HubertManne avatar

Humid or or not I find 4 is doable but 3 is more ideal but only if I don't do any strenuous activity. If I do then I pretty much like to shower it all off.

victorz,

And this is exactly what is happening with me. I don’t actually wait until 4 days, because if I do I start to smell. People in this thread are confused about that and down voting according to their confusion lol.

HubertManne,
HubertManne avatar

I actually do sunday and wednesday nights so go the four but its the end of the weekend when I can sorta afford it. Its not like I stink to high heaven. I can just sorta tell that really 3 is the sweet spot.

victorz, (edited )

Exactly the same for me. 👍 Apart from the days of the week. 🙂

HubertManne,
HubertManne avatar

basically im prioritizing work week even though its remote and figure sunday I don't often go out except in realtion to holidays.

victorz, (edited )

Seems reasonable.

I usually shower after I play badminton twice a week, then Saturday on the third second day after the last badminton of the week. It’s perfect. I never feel dirty.

HubertManne,
HubertManne avatar

Yeah any type of significant extertion and gotta clean up and also special events and such.

victorz, (edited )

You get it. Most other people in this thread are being absolutely ridiculous morons (and very rude, too). I lost faith in the Lemmy community with this thread, seriously. Bunch of prejudiced assholes who won’t listen to what is being said. They don’t know me. Never met me. Seem to think they know more about me than I know about myself, when they’ve never ever met me before, or even seen what I look like. That’s some low-IQ shit. Very frustrating. It’s Reddit again.

HubertManne,
HubertManne avatar

I mean. you need to have a bit thicker skine when interacting online. Some of these folks might be ruder at one point in the day and not in another based on how much or little they thought or even just their mood. great thing about online is you should never be to vested in what people say or think.

victorz,

Well, I check Lemmy a few times a day and then I forget about it, so it’s not too big of a deal lol. It’s just disappointing to see such low-quality human interaction.

victorz,

It’s not very humid in the winter, no. Far in the northern hemisphere, here. Farther than 63° North. So very dry air during the winters. I guess I do shower a bit more seldom in the winter. That’s probably true.

victorz,

I can tell when I do smell. I can also sense my deodorant until I start to smell. So nothing wrong with my sense of smell. It’s actually quite sensitive. I’m just very clean, I suppose. I don’t sweat much when I move a lot. 🤷‍♂️

Birdie,

My momma always said when you first smell yourself, other people have been smelling you for two days.

victorz,
SaltySalamander,

My armpits will start to go musky after about 4 days in the same clothes

Why the fuck are you wearing the same clothes for 4 fucking days? The only profession in which that is remotely acceptable is if you're on the front fucking line of a warzone, fighting for your life.

victorz, (edited )

Relax bud. I sit still most days. Web developer. Half the week I work from home. Usually wear the same clothes for about a week. Not socks or underwear though, change those almost every day. T-shirt normally change after 2-3 days. 👍 Shower about 2-3 times per week. I use Aleppo soap. It keeps you clean for much longer, too.

lol, so worked up about it, too. You okay?

Vendetta9076,
@Vendetta9076@sh.itjust.works avatar

As someone who also works from home as a software Dev, shower more often and change shirts more often. You stink.

victorz, (edited )

Another one who can’t grasp the fact that bodies are different. I expected more from a fellow dev. Shame. 🫤

You do realize I shower more often than 4 days, right? That’s what I’ve been saying all over this thread, that after 4 days is when I do start to stink a little bit. 👍

Vendetta9076,
@Vendetta9076@sh.itjust.works avatar

Nah breh ive worked with people like you too often. Theres always one on the team that fuckin stinks because they think “bodies are different”. Thank god I work remote so I never have to sit by people like you ever again.

victorz,

Keep talking to me like you’ve met me before…

I don’t stink. I shower way before I start to stink. I told you, all of you, I start to stink a little bit at day 4, but I shower about every other day, at the gym twice a week and at home during the weekend. It all amounts to no hygiene issues. I am also very thorough with my junk after peeing and no. 2. I wipe with paper and wash with water if I can’t get it perfectly clean. You don’t know shit about my hygiene so leave me alone. Prejudiced jerk.

PP_BOY_,
@PP_BOY_@lemmy.world avatar

The other dude might’ve overreacted, but you gotta change your clothes every day. If you wait until you start noticing you stink, everyone else around you noticed days ago.

victorz, (edited )

No I don’t, every day would be insane. We’d be running the washer non-stop if everyone in the family did that. I am very aware of my smell, I check it every day, and my wife will let me know if I start smelling (at which point I already know way before her anyway, but just didn’t have time or energy to shower yet (two kids after all)).

People are overreacting about this, holy hell. Folks, everyone’s chemistry can be different. Everyone’s energy expenditure and temperature during the day can be different. I am not you. I don’t sweat much or start to smell at all during the week, unless I don’t change my clothes or shower for about 4 days. But I do change my clothes and shower more often than that. So there’s no problem here for anyone to fix(!).

I appreciate everyone’s concern and everything but please get off my back now lol.

Edit: people down voting because they’re jealous of my easy hygiene? Or what is going on? I’m just lucky in combination with some good hygiene routine choices. That’s it.

SaltySalamander,

at which point I already know way before her anyway

You actually don't. Or your wife is accustomed to your smell too, which is probably the case.

victorz,

I can tell before her, because I’ll say I stink and she won’t agree. I’ve also asked my mother if she thinks I ever smell bad – never (as an adult), she says. I asked her because she asked me, as well, for this very reason (being too accustomed to your own smell, as she lives alone). She doesn’t smell either, and uses no products when she showers, just her own natural ingredients soap mix. It might be genetic, that we don’t produce much odour. I don’t f-ing know lol. All I know is my own situation, and everyone here seems to think we are all the same and alike, but humans are very different sometimes. Deal with it.

Also: lemm.ee/comment/11526668

Dkarma,

Lmfao.

Incel of the week here ☝️

Literally “mommy says I don’t stink”.

Holy shit.

victorz,

Okay dickhead, I have a wife and two children… I thought I left Reddit not to bump into people like you.

The fact that she’s my mother had nothing to do with it. She’d tell me if I did. I’d tell her if she did. What’s your point?

MutilationWave,

The guy who suggested I don’t wipe my ass properly everyone!

victorz, (edited )

Wow, you’re ganging up on me, too?

It wasn’t like I was accusing you, I was just curious.

Dkarma,

Cuz you’re fucking disgusting go shower.

Fucking mtg players

victorz,

I was not talking to you. Go away, troll. Go back to Reddit. Blocked.

Followupquestion,

I have a really good sense of smell; trust me, you smell after one day and just can’t smell it yourself until day four. I’m sorry if this comes as a surprise.

victorz,

🤡🤪🫠

victorz,

Asked my friend today if I smell, a day after I showered. And I did some pretty rigorous activities today as well. They agreed to smell me, but said I don’t smell.

What now? Trust your smell, when you have never smelled me? You’re just as full of shit as everyone in this thread replying to me. Not because I’m saying you don’t have a good sense of smell. I bet you do, and I bet you can smell people who do smell bad. But I don’t smell bad. Deal with it. I’m really starting to think it’s a jealousy thing here. People can’t accept that I have good hygiene for some absolutely fucking absurd reason.

MutilationWave,

I’m 40 years old and my balls are quite long. Different body bacteria maybe? I shower after I shit so it’s got nothing to do with wiping.

victorz,

I shower after I shit

Like, a bidet? Or a full-blown no-clothes shower?

TheFriar,

Yeah…tell us. Do you take your clothes off? Describe it. Like, slow. In a whisper.

MutilationWave,

I uh… slip my pants down and uhh.

Nah I am very regular and it’s rare for me not to take a FULLY NAKED FULL BODY shower shortly after I shit.

victorz, (edited )

Nice.

^That ^was ^all ^I ^needed.

TheFriar, (edited )

Well “regular” is relative. And you don’t sound regular. You sound very ir -regular. In that it’s normal for you to shower after you shit. (Jk I knew what you meant).

Why don’t you get a bidet? You’d save so much water.

victorz,

Research 😏

TheFriar,

Yeah, measure how long your balls are and share

victorz,

Depends, in all honesty. Temperature and how late I am into exercise e.g. Anywhere from 3-7 cm maybe?

Syd, (edited )

That must be weird at work, or do you leave and come back?

victorz, (edited )

😂 bro, didn’t even think about that. They probably don’t, eh.

Edit: I meant they probably don’t poo at work. Not that they don’t work.

MutilationWave,

If I have to shit at work I must be sick. I haven’t shit at work in years. I shit once a day in the morning. I eat a lot of fiber.

victorz,

Wow. I’m envious. I shit like three-four times a day (morning after waking up, possibly after breakfast, after lunch, after dinner). And I don’t eat a lot of fiber. 😭 At least it’s a proper texture, otherwise my asshole would be in trouble.

insufferableninja,

that’s not normal. go see a doctor

victorz,

What could be wrong? I feel fine. Poo comes out perfectly normal consistency. 🤷‍♂️

dbilitated,
@dbilitated@aussie.zone avatar

capitalism preys on insecurity 🤷‍♂️

jordanlund,
@jordanlund@lemmy.world avatar

The full body deoderant people are expanding into the male market. Not sure why they felt the need to change the name, I think it’s the same stuff? 🤔

Women:

lumedeodorant.com

Men:

shopmando.com

Note, same company. I haven’t tried it, some reviews say it smells funky, like sour milk or bad cheese, which, you know, I don’t need to spend money to smell funky. LOL.

selfmagnitude.com/…/brutally-honest-product-revie…

I did learn, after buying a hot tub, that men and women have a pH difference, so that might have something to do with it.

…wiley.com/…/j.1600-0846.2001.70206.x

“A statistically significant difference in skin pH between men (mean pH=5.80) and women (mean pH=5.54) was found, with women being more acidic than men (P<0.01). No difference between right and left arm was found. In men, the area closest to the wrist had significantly lower pH values compared with the proximal sites. This was not the case in women. Skin surface pH decreased during normal working hours in both genders.”

Since Lume and Mando started their big marketing push, other known brands are doing the full body treatment, I think I’d trust them over Lume and Mando which look to be mostly marketing.

Secret (guessing for women):
secret.com/…/aluminum-free-whole-body-cream

Old Spice (guessing for men):
oldspice.com/total-body/

Blizzard,

Just because you don’t notice the smell doesn’t mean there is none…

If I don’t shower in the morning, I feel like a bum.

MutilationWave,

I guess you gotta trust me on this but my wife and my coworkers are quite direct. They would tell me if I smell. It’s very rare for me to skip a shower anyway.

Dkarma,

They’re just being nice. You stink

victorz,

Trolling everyone in here, huh. Bully mentality, attacking everyone and anything at their supposed weak point, when in fact it’s very ineffective. You’re cringe, bro. Having a bad day or something? Go away.

user224,

I wish I could shower in the morning, but I’d probably get killed for even just thinking of running water at 4 am in apartment building.

Blizzard,

You should keep them away from water at any time, FEEDING them is what you should avoid after midnight.

NoIWontPickAName,

Why?

user224,

Noise from running water.

southsamurai,
@southsamurai@sh.itjust.works avatar

Because unscrupulous assholes know they can prey on insecurities and sell a shitty, over priced product to people that don’t know any better.

Those ads are utter bullshit. nobody needs that crap. They particularly don’t need it on their genitals. It causes more problems that it helps.

sh.itjust.works/comment/11186190

I responded in detail about the whole genital odor thing and how to care for one’s genitals

Jimmycrackcrack,

But why would they not have thought of doing this before. I haven’t noticed this uptick at least in my country but I’m curious now OP has asked. It’s strange that they’ve decided now that they could prey on people’s insecurities when it’s been an option all along and it’s largely already what they do anyway.

Hazzia, (edited )

There was actually a push a number of decades ago (I wanna say 50’s-70’s?) Where LYSOL was advertising itself as a genital cleaning agent for women.

So not new perse, but considering how much more culterally considerate we are now about women’s health and self image than, say, the 90’s, it is weird that we’re getting these now as opposed to that time period.

southsamurai,
@southsamurai@sh.itjust.works avatar

It’s not that new. As another user mentioned, there’s been campaigns about smells going back to the radio and print only days. Summer’s eve has made millions with their bullshit “freshness” mentality. The only thing that’s really changed is the ability to directly talk about the product being applied to genitals/the crotch.

The entire deodorant industry trades on implying that any smell is a bad thing anywhere on the body. We can indeed produce some funky smells that are unpleasant, but it really isn’t something that can’t be handled without deodorant for most people. Deodorant is just a ton more convenient and longer lasting for the armpits. Even there, it can sometimes cause problems, though it’s less common for it to be as problematic as at the groin.

I mean, I use antiperspirant on my armpits because washing them as often as needed to get rid of the chemicals the bacteria there produce that cause odor is a time sink if you’re prone to a lot of sweating, or don’t have the freedom to do it when it’s ideal. But you can handle pit odor by cleaning rather than using deodorants.

The difference is that we all know that armpits produce unpleasant odor that isn’t from an infection, so we’ve gotten used to the idea of covering it up, or preventing out by controlling sweating and reducing bacterial presence. But the various makers of the products have been advertising their stuff for ages in a very similar way.

0_0j,
@0_0j@lemmy.world avatar

Because deodorant company stepped up their marketing budget

AceFuzzLord,

While being in the same area while my parents are watching TV and I’ve seen Lume womans deodorant commercials quite a bit. Absolutely no clue why it’s becoming more prevalent.

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