the EEE strategy (embrace, extend, extinguish) is well known by this point and it always ended up with the open standard not being used anymore and falling into irrelevance.
This isn't even remotely true, there are plenty of counterexamples. TCP/IP, HTTP, HTML, XML, SMTP, PNG, SVG, OpenDocument, OGG, PDF, FLAC, WebM, Vorbis, I could go on at great length. There are a vast number of open standards that are still open and are used extensively as fundamental parts of our everyday lives. Eg, the IEEE standards and RFCs.
Mr_Jabroni