Imagine a cave, where various persons are imprisoned since birth. They are chained so as to create a fixed gaze upon a wall, on which can be seen the shadows of various entities walking past outside the cave— people, horses, carts. This audience would be, by nature, highly engaged with these shadows, which we may call "content". So what if— among these shadows— we were to include advertisements?
@mcc when you can't buy the thing that's advertised, the advertisement becomes a valuable thing on its own (e.g. back in East Germany, shiny western print magazine ads were treasured almost like the real thing that was out of reach). A sort of cargo cult basically, but without ever having experienced the actual cargo, only ever seeing its "shadow on the wall".
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