@michael_martinez@c.im
@michael_martinez@c.im avatar

michael_martinez

@michael_martinez@c.im

SEO Theorist, Tolkien scholar.

I do not support Netanyahu or his policies. However, I -DO- support Israel's right to exist and to defend itself.

I also support Palestinians' right to exist and live in peace. I hope they will be freed from Hamas' oppression and brutal dictatorship.

This profile is from a federated server and may be incomplete. Browse more on the original instance.

michael_martinez, to SEO
@michael_martinez@c.im avatar

People in the community often speak of "topical authority" with no real connection to how information retrieval defines "topic authority".

In May 2023, Google published a blog post explaining how they use "topic authority" in News Search. It bears no resemblance to what SEO specialists describe.

As used by the SEO community, "topical authority" is a myth (and a very misleading one, as it directly contradicts how search engines evaluate Websites).

If you want to talk about "topic authority" the way search engines use it, I suggest you stick to the explanations the search engines offer and ignore whatever you hear from SEO specialists.

https://developers.google.com/search/blog/2023/05/understanding-news-topic-authority

SirTapTap, to webdev
@SirTapTap@mastodon.social avatar

Weird. Google Search console greeted me as if I never used it before (I've had my site on it for 7 years!) and is "processing my data". It looks like it re-verified my site but I don't know if it just deleted all my historical data. No idea what happened there

michael_martinez,
@michael_martinez@c.im avatar

@SirTapTap GSC periodically "forgets" the verification. You should be fine.

michael_martinez, to random
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The notion that a page should be "no more than 3 clicks from the home page" is absolute nonsense dreamed up by SEO "experts" who don't understand how the Web works.

michael_martinez,
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@simoncox Agreed. People allow these concepts to morph into nonsense way too quickly.

michael_martinez, to random
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I think most Websites that publish new content and which rely on social media exposure will need to become federated within 1-2 years just to survive. Self-federation (without the need to set up or join an instance) is now feasible.

simoncox, to SEO
@simoncox@seocommunity.social avatar

Wait,

Are we the bad guys now?

https://adactio.com/journal/20315

michael_martinez,
@michael_martinez@c.im avatar

@simoncox That's a very nuanced question. I would say we probably inadvertently shot ourselves in the foot. Even those of us who have held firmly to non-search promotion strategies still rely on search engines for exposure.

AskPippa, to random
@AskPippa@c.im avatar

I think I have a bad desktop computer problem. When booting up got this message: secure boot violation. Invalid signature detected. Check secure boot policy in setup. It wouldn’t leave that window. Did a hard reboot which left me with an all black screen, then the computer shut itself off. New reboot did the same- blank screen then shut off. Is there any hope?

michael_martinez,
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Edent, (edited ) to SEO
@Edent@mastodon.social avatar

Can someone please explain Google's new warning?

https://web.dev/inp/

I'm being told that my (static) blog takes nearly quarter of a second to respond to clicks and - somehow - that's too slow.

Really!?

michael_martinez,
@michael_martinez@c.im avatar

@Edent It's just a benchmark measurement. You don't have to pay attention to it if you're satisfied with the mobile experience on your Website.

simoncox, to webdev
@simoncox@seocommunity.social avatar

Well not sure why I had not done this before but I have just removed all of the <div>'s in the html of my personal site - there are none. You don't need them and they mean nothing.

michael_martinez,
@michael_martinez@c.im avatar

@simoncox For DIVed we fall, and united we stand!

noellemitchell, to writing
@noellemitchell@mstdn.social avatar

deleted_by_author

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  • michael_martinez,
    @michael_martinez@c.im avatar

    @noellemitchell Depends on where you look.

    "Why is it so hard to find original and helpful information on blogging? All of it sounds the same."

    Most of the bloggers today are just faking expertise (and many of them hire freelancers to produce their content, or accept guest posts). The SEO industry hasn't adopted standards (refuses to), so they're not a paragon of good blogging practice.

    michael_martinez, to random
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    liztai, to mastodon
    @liztai@hachyderm.io avatar

    Hello , I am seeking comments from the community to include in my next newsletter about 's change in their privacy policy. (They now say that anything you post online will be used to train their AI models.)
    I am especially interested of thoughts from and .
    How do you feel about this move? What do you think about placing your content behind a wall to protect it? And will this change how you post online in the future?

    michael_martinez,
    @michael_martinez@c.im avatar

    @liztai Google has been training their AI on the public Web content they've scraped for years. I suspect the privacy policy change was just intended to give them some cover against potential lawsuits.

    michael_martinez, to random
    @michael_martinez@c.im avatar

    Tweetdeck users will have to be Verified starting in August.

    https://www.techmeme.com/230703/p23#a230703p23

    michael_martinez, to random
    @michael_martinez@c.im avatar

    Starting in August, you'll have to be a Verified Twitter user to keep using Tweetdeck. Fortunately I stopped using Tweetdeck a long time ago - so I won't be missing anything.

    michael_martinez, to random
    @michael_martinez@c.im avatar

    Unless Meta solves its AI moderation problem (an untold number of people have been kicked off Facebook and Instagram without explanation - possibly due to targeted false accusations of violating undisclosed community guidelines) it's doubtful Threads will succeed. Yes, Meta has 1 billion+ users on Facebook and Instagram. If they wanted to be on Twitter, they would be. So why bother with a Twitter-wannabe based on the Fediverse?

    https://www.theverge.com/2023/7/3/23783227/meta-instagram-threads-twitter-competitor-app-store

    michael_martinez, to scifi
    @michael_martinez@c.im avatar

    New review posted on the SF-Fandom forums: "Michael's Thoughts: Legend of YunXi".

    https://forums.sf-fandom.com/thread-36968.html

    michael_martinez,
    @michael_martinez@c.im avatar

    I've added videos for the English-dubbed trailer and first episode, along with the original first episode with English subtitles in a follow up post.

    https://forums.sf-fandom.com/thread-36968-post-372636.html#pid372636

    michael_martinez,
    @michael_martinez@c.im avatar

    @emmaaum Agreed. I'm sure the voice actors are very good, but after years of watching subtitles, I prefer the Chinese actor voices (even though some of them are dubbed in Chinese).

    michael_martinez, to random
    @michael_martinez@c.im avatar

    New review on the SF-Fandom forums.

    Michael's Thoughts: A Dream of Splendor

    https://forums.sf-fandom.com/thread-36956.html

    michael_martinez, to random
    @michael_martinez@c.im avatar

    In another week there will be about 13 million Mastodon accounts. I wonder how many people are aware of these numbers?

    Private
    michael_martinez,
    @michael_martinez@c.im avatar

    @SophieMcKeand @bookstadon The short answer to "I'm just interested to know how it works, especially as these themes are threaded throughout my novels" goes something like this:

    1. They feed a huge amount of text to a machine learning algorithm that finds patterns in those texts. We're talking about millions or billions of patterns.

    2. The patterns are stored in what you can think of as a sort of database or "look up table".

    3. Another algorithm, used for predictive modeling, matches a general knowledge search to your prompt and collects what are most likely to be "relevant pieces of data" (this is where things -can- go off the rails).

    4. Yet another algorithm finds patterns matching "reviews" and uses them to construct the final text, inserting facts (well, maybe summaries of facts or probabilistically important portions of texts) taken from the texts that have been matched to your prompt (that is, your novels). This is where these chat-thingees often completely dive off the cliff.

    It's hit or miss. Sometimes the prompts are good enough (or the inputs matching the prompts are limited enough) that there isn't much room for error.

    But most of the time the algorithms just match irrelevant stuff and go on their merry way "making up nonsense" (to put it mildly).

    Think of a machine that takes cookie dough in one end and turns out perfectly baked cookies at the other end. Well, what happens if you feed it something other than cookie dough, or mix something in with the cookie dough? It's still going to try to bake cookies because that's all it knows how to do.

    So, that's the simplistic explanation.

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