Movie Trailers may have started out as a tool to sell films, but over time they have evolved into their own spectacle. Before a film is released there are a multitude of Theatrical Trailers, TV Spots, Web Shorts, and even Trailers before the Trailer starts. How did Hollywood turn from a simple marketing tool, to a an ever expansive industry of movie trailers that mostly give away the entire plot of the film? How did Hollywood crush the Movie Trailer?
I’ve been refusing to watch trailers for a few years now. They always drop “surprise” characters in the trailers (Which, y’know, kinda ruins the whole fun of it.), spoil the whole idea of the movie, ruin some of the jokes for engagement, etc…
The only time I will even consider watching one is when I know fuck all about a film or what’s happening in it.
I'm often looking for something to watch though, so I do watch trailers sometimes. If it's something I want to see I try to only watch like, the first 1/3 of the trailer.
The trailer for Park Chan-wook’s The Handmaiden is still one of the best trailers I’ve ever seen. It shows enough to make it mysterious and intriguing yet not giving anything away. It’s the same with his recent film Decision To Leave. I wish hollywood showed as much restraint as this.
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