Butter boards — artfully styled wooden boards with softened, flavored butter — have become a TikTok trend in the last couple of years. But their inexorable rise might not have been entirely organic. Grist reports on how the dairy lobby is claiming credit for the trend because its marketing group worked with the influencer who posted the first video. The organization also has partnerships with McDonald's, Taco Bell, Domino's and General Mills. "Thirty years after the era-defining 'Got Milk?' campaign — itself a project of the California Milk Processor Board — the U.S. dairy lobby’s PR machine appears to be getting a second wind," writes H. Claire Brown.
"I'm changing the world," grinned Rodolphe Landemaine, between mouthfuls of a lovingly laminated, butter-free, pain au chocolat.
Landemaine, a baker, now owns five busy boulangeries in Paris, with more on the way in other French cities, all serving entirely dairy-free products to a mostly local clientele.
Not that he advertises the absence of #butter, or #eggs, or cows' #milk, in his shops. Indeed, the word "vegan" never crosses his lips.
It's my mom, her sister, and my nephews' birthday. - Here some cake for them!
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American Dairy Association Butter Party Cake 1953 Recipe ad
. #Butter#Cake#Advertisement#Recipe#Retro#Vintage
I helped cooks make trays of sandwiches & they buttered with a spoon, not a knife. It's fast, easier spread, & a good measure for the amount of spread you choose.
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