@vanhalbgott Yes, I have briefly taken a look at it a while ago. It seems one it was one of those short-lived companies that existed during tghe silent era, but sadly didn't make it until the advent of talkies.
I started working on a silly logo for my joke about there being a group of people who ride bikes in the cemetery by my house but it's really just me...
@rasterweb@Ryanteck while on the surface sure, not sure if masculine is exactly right, powerful and intense may be a better terms. Helvetica Black used everywhere, everything is loud and conveys endurance, which comes off as masculine. Internally it’s not reflected culturally. It’s a great place to work, at least how I work.
@fistfulofdave@Ryanteck I guess I’ve never thought of the brand as masculine but always considered it to be quality, solid, strong, powerful, and expensive. (Maybe those are considered “masculine” qualities by some people?)