"Meta is talking to celebrities like Oprah and the Dalai Lama about being early users. ‘We’ve been hearing from creators and public figures who are interested in having a platform that is sanely run,’ a top exec told employees."
This is how you do marketing, #Fediverse take notice. We need to get our act together, otherwise Meta will be the default marketing department for the Fediverse, and that would be ... suboptimal.
@J12t I think the most worrying thing is the state of the protocol/spec and what happens the second Meta "supports it" cause whatever they support will become calcified in a way that is even more entrenched then the strange way that the protocol is already flavored by mastodons usage of it
We need an effort to actually have a message and consistently tell it.
Evidence the #fediverse does not: the verge article doesn't even have an "on the other hand, other app developers think ..."
Starting a Matrix group for people interested in Fediverse marketing -- let's see whether we find enough people/talent to do something about this. Would love help from you all: #fediverse-marketing:matrix.org
IMHO a Fediverse panel is more interesting, because the unique proposition of the Fediverse is that it is an open network that any person / any app can participate, and every app adds incremental values -- instead of just one project / org.
We showcased some of this diversity at the last https://fediforum.org/ -- reach out to some of those developers for a panel?
@J12t@coachtony@liaizon@jon
Strongly agreed that a fediverse panel would be much more interesting! There's a lot more energy and innovation on other projects than on Mastodon right now ... and reddit's shenanigans are kicking off another wave (or at least mini-wave, tbd) that will mostly go to non-Mastodon software.
@mike@coachtony@J12t@jon@stevetex@mmasnick@Gargron@haubles@anildash@manton this engagement is 100% because this place is not dictated by ad tech algorithms but by human first networks of people who care. The basis of everything Meta has done shows they do not care about humanity. They are only interested in control and monetization of our every thought.
Yes, FB is very good at cloning other people's work and I fully expect that to happen here. Tony's right that focusing on passionate use cases is now critical for anyone who wants to be successful in the Fediverse. The number one way to compete with a cloner is to innovate and build wonderful user experiences that have passion and blow users away.
I saw this movie before when I was at Netscape. Microsoft did an incredibly effective job marketing the Internet to the world, effectively echoing and magnifying Netscape's own talking points. They also copied everything we built so they became the face of the internet.
@mike@coachtony@J12t@jon@stevetex@mmasnick@Gargron@haubles@anildash@manton stepping out in front of this before they make their next move and making a collective statement that this space is made from the bottom up by humans and it is not for the taking by corporations might be a positive step in the right direction. Not to say that they wont still do whatever they are going to do, but some signal that action will be taken if they move in the wrong direction is needed.
Ultimately to grow to mainstream use, we need to create experiences that are 10X better than what the walled gardens have done. Those experiences should heavily be enabled by and leverage the power of the open social web.
Please articulate this point of view on 10x better experiences in the #Fediverse very widely.
Also, you probably know we are building a Fediverse Developer Network one of whose goals it is to connect the developers whose apps need to work together extremely well for exceptional cross-app experiences. https://fedidevs.org/
One of the things that FB is doing here is focusing on attracting creators and influencers which is smart.
In the short run, this is likely to be a very positive development for the #Fediverse at a time when growth has slowed and #Bluesky is attracting users with large audiences to a different protocol.
That said, in the long run there will be high risk of FB undermining the core principles of the Fediverse.
#Meta can have huge benefits for the #fediverse in the shorter term, and has huge risks in the longer term, in particularly if they aren't actively managed on a network level, not just individual-company level.
Which is why I'm suggesting to have the people who worry about that kind of thing stick their heads together in a marketing group.
@J12t@jdp23 this is where the centralization helps them. They have power and money to sway the public. It’s a genius move on their part. As I’ve thought about it more and more, their AT integration is probably a move to become the largest federation instantly and then have outsized control over the network.
Someone really needs to ask the #Verge exactly why the "tonyg" @ Mastodon dot Social clearly identifiable in the screen shot has denied that the posts shown are from him
Hello? Excuse me? I can't hear you! 🙉
Trump's been indicted and his fat orange ass is going to prison someday and nothing else is happening in the world in this golden hour
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