Apple entschuldigt sich für Werbung mit zerquetschtem Klavier
Ein Video, in dem Musikinstrumente in einer Presse zerquetscht werden, hat in den sozialen Netzwerken für Empörung gesorgt. Was eigentlich als Werbung für das neue Tablet gedacht war, endete mit einer Entschuldigung von Apple.
Apple has come under fire because its iPad Pro “Crush” ad depicts the destruction of items used by artists. Now folks are saying it's unoriginal too. X user Andy Allen pointed out that it bears a striking resemblance to a 2008 commercial for LG's Renoir KC910. Here's more from @9to5Mac.
Has anyone found the tech specs of the new #iPad Pro Magic Keyboard? I'm curious how much lighter and thinner the whole thing will be with a keyboard, because IIRC the previous one was actually pretty heavy (heavier than MBA a bit even?)
My Mastodon bubble absolutely hates #Apple's ad for the #iPad Pro. And I absolutely agree – it's in very bad taste.
It is also … a weird miss?
I guess the idea and the silliness might make sense for a affordable product aimed at teenagers and students: «Hey, here is a product that simulates all that stuff at a reasonable price, so you can experiment and figure out what speaks to you.» 🧵1/2
But the iPad Pro is not a reasonably priced product. It is a product (ostensibly?) aimed at professionals. It aims to be used by people that know and cherish all those tools that are being crushed.
They will not replace those with an iPad. At most, they will use the iPad to augment them.
This ad just does not make sense in that regard. 🧵2/2 #Apple#iPad
Apparently a lot of people (esp Japanese?) are upset at this new #Apple#iPad Pro ad from a couple of days ago. I guess I can see why though, a bit like throwing thousands' worth of food away just for content?
#Apple's new #iPad lineup is getting very stale and confusing. They are having a hard time justifying meaningful names and features behind the spec bump from M4 vs M2, nobody likely understands what happened to M3 in iPads, and the Pencil Pro can be so easily mistaken for a Pencil 2 or a Pencil USB-C. The pairing of compatible iPad/Pencil is especially such a big mess that they might as well bundle them together at this point to avoid trouble.
I reflexively cringed when I saw this ad. Not only is it wasteful, the message sent across appears to be that Apple literally crushes all the things you like to make the new iPad.
Yeah, Apple has had a few advertising missteps in the past ("wHatZ uH cOmpUTer???), but this 'Crush' commercial is one of the darkest mistakes I think they've ever made. It feels like the intro to Fallout style dystopian story.
A far cry from the optimism of the 1984 commercial, Apple has become what they once rallied against... https://appleinsider.com/articles/24/05/08/apples-crush-ipad-pro-ad-sparks-intense-backlash-from-creatives