@mariyadelano@hachyderm.io
@mariyadelano@hachyderm.io avatar

mariyadelano

@mariyadelano@hachyderm.io

Founder of Kalyna Marketing.
Ukrainian in NYC 🇺🇦 | ADHD + BPD | Cat mom 🐱

Pronouns: she/her

Bigotry not allowed. I do not tolerate homophobia, transphobia, racism, misogyny, antisemitism, or fascism.

Art & creative writing account: ‪https://spacelase.rs/@Riakovbasa

tfr #fedi22 #marketing #content #tech #b2b #adhd

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mariyadelano, to random
@mariyadelano@hachyderm.io avatar

Does anyone have good examples of company mission statements or manifestos that they actually like?

Not the BS that's clearly just there to make the company sound better. I'm talking about genuine, sincere mission statements that are clearly coming from a desire to do good and operate with values at heart.

(Asking because I'm drafting one for my business)

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

Wonderful short piece by @asmartbear about the word "failure" and how it's often not particularly useful:

https://longform.asmartbear.com/fail/

Really love the discussion here in terms of the scientific method and setting up experiments. I have a bit of a natural science background (studied physics for the first 2 years in college), so I often do think about business and decision-making in general as setting up a hypothesis, running an experiment, evaluating the results, and then designing a new test.

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

Remember to do the things that make you happy.

Yes, even now. Even when you feel like you have a million obligations to get to. Even when you feel like you haven’t earned it yet. Even when it’s “not the right time”.

It’s your life, dammit. Enjoy it. Do the things that make life worth living.

If you’re happy, you’re gonna be able to take care of others and meet your obligations better. You aren’t helping anyone by hurting yourself.

Thank you for coming to my TED talk 😂

mariyadelano, (edited ) to books
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Help me resolve a disagreement with my husband:

Do you think it’s unusual to have read a full set of encyclopedias cover to cover?

mariyadelano, to workersrights
@mariyadelano@hachyderm.io avatar

I lost a deal with a dream client last week.

I’ve… been struggling to recover from that. My self-esteem is still shattered, and I don’t know how long it will take me until I feel confident enough to get on another sales call.

And that doubt brought back an old nemesis - “the dread". An awful feeling in the back of my mind. My brain reminding me of my trauma.

I wrote about dealing with this in my :

https://www.admdnewsletter.com/p/marketing-has-felt-really-hard-lately

mariyadelano, to ghost
@mariyadelano@hachyderm.io avatar

My first via is now live!

I talked about , mental health, , and emotional resonance.

Sometimes, failure feels like the safest option. Our present might suck and our pain might be unpleasant, but it’s familiar. We know how much our reality hurts. But a better future? That’s strange, new, and uncertain.

And nothing is scarier than fear of the unknown.

https://www.admdnewsletter.com/fear-of-success/

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

Someone call the “alpha male” influencers and tell them to pack up because scientific evidence shows ancient women were hunters just as much as men.

And, as a bonus, estrogen makes you better at endurance and gives a bunch of other athletic advantages.

https://www.scientificamerican.com/article/the-theory-that-men-evolved-to-hunt-and-women-evolved-to-gather-is-wrong/

mariyadelano, (edited ) to random
@mariyadelano@hachyderm.io avatar

If you’re a solo business owner - document your work, even if you don’t think it will be relevant later.

  • What types of tasks do you do?
  • How do you think through problems?
  • How do you find and navigate new information?
  • What approaches do you take to tasks?
  • Where are you learning new information?
  • Why are you making certain decisions?
  • Where do you get stuck?

Otherwise you’ll be stuck like me, with a team but overwhelmed, retroactively trying to document every aspect of your biz 🫠

mariyadelano, to ai
@mariyadelano@hachyderm.io avatar

What's the difference between a human stealing your work or ?
There isn't one. is always done by humans when they take credit for the work of other humans.

Think of AI as a high-tech blender. A blender doesn’t create anything new. It simply puts some pre-existing substance in a different form.

If you make a carrot smoothie, can you say that you grew those carrots? The same could be said for created with AI.

Read more in my new piece:
https://searchengineland.com/prevent-ai-taking-content-435800

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

Funniest part about having lived in the UAE for a while is the BS detector I’ve developed in knowing exactly when people lie about how much they like certain parts of the Middle East.

There is just this tone of enforced gratitude: “no better place to be”; “land of opportunity”; “I’m so lucky to have a chance to come here” that sounds completely insincere and borderline fearful

It’s even funnier when I see people’s press releases. I’ve worked with those publications lol they just want money

mariyadelano, to SEO
@mariyadelano@hachyderm.io avatar

Has anyone in my audience read the piece by The Verge? https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results

If so, what did you think?

Full disclosure: I'm preparing to write something about it, so this is for helping me clarify my thinking.

mariyadelano, to marketing
@mariyadelano@hachyderm.io avatar

“When the only question we ask ourselves while planning and creating content is, “How do we rank for this search query over the articles already there?” we are settling for the lowest acceptable quality standard.

We are willingly reducing our meals to the equivalent of a disappointingly soft bite into the Ritz that has been left out on the dining table for more than a week”

My new piece is live! https://searchengineland.com/content-production-set-higher-standards-430637

mariyadelano, to marketing
@mariyadelano@hachyderm.io avatar

I have a mental illness and it affects my business.

My company is shaped by me and my moods. The way I network is shaped by the problems I struggle with. And the way I show up as a content creator and a marketer is affected by the mental illnesses that my brain suffers from.

If you don't mind taking 12 minutes out of your day, I would truly appreciate it if you could listen to my story.

, , and – everything professional is also personal.

https://youtu.be/QHSOlYRJH68?si=FswlMg0dcRG53YqX

mariyadelano, to Ukraine
@mariyadelano@hachyderm.io avatar

Don’t forget about right now.

Yes, the situation with and needs our attention.

But at the same time, fully forgetting about other active wars going on in the world is a mistake.

As this piece states:
“The Kremlin meanwhile has domestic reasons to welcome a war farther from Russia’s borders. With Russian presidential elections slated for March, the Kremlin has been looking for a diversion from the war in Ukraine.“

From: https://www.wsj.com/world/hamas-attack-ends-a-delicate-entente-between-russia-and-israel-b5745a20 (paywall)

mariyadelano, to InitialD
@mariyadelano@hachyderm.io avatar

CW: very crude humor

Hi everyone I found a YouTuber who shoots videos on VHS and purposefully makes them look like they are from the 90s

It’s amazing

https://youtu.be/x_QmvZRS85U?si=ZnsDl0uR6DypY128

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

Not a fan of obscure / self-contradictory company policies…. 😫 although they are hilarious to catch customer support reps contradicting themselves

Me: “When will my order be delivered?”
Them: “1-5 business days”
Me: “The website says it will be delivered by tomorrow. And when we placed the order it said it would be delivered by today”
Them: “Yes, so that is the ETA. If you needed faster delivery you needed to pay for expedited shipping”
Me: “That wasn’t an option”
Them: “We don’t offer it”

mariyadelano, to ADHD
@mariyadelano@hachyderm.io avatar

Question:

What are your favorite resources about ? (, , , , , etc)

(Articles, books, videos, podcasts, tools, posts, accounts to follow, apps, etc.)

Putting together a list of recommendations on my newsletter, and would love to supplement with things the community here likes

@actuallyautistic

P.S. On the road so won’t reply to comments till later tonight!

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

“From the beginning, I had thought that crypto was pretty dumb. And it turned out to be even dumber than I imagined. There was no mass movement to actually use crypto in the real world. The crypto apps hyped as the future of finance and art barely worked.”

From this wonderful piece: https://nymag.com/intelligencer/article/zeke-faux-number-go-up-book-excerpt.html

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

This is going to be a cool project to watch.

"At 404 Media, we aspire to do society-shifting technology journalism, and to create a sustainable, responsible, reader-supported media business around it. We will report and publish stories that you will not find anywhere else, that we believe only we can do. We hope these stories will take over the internet, impact public policy, and expose bad actors. We will point out the absurd. We will be irreverent and have fun.”

https://www.404media.co/welcome-to-404-media/

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

And the award for the most unethical / gross outreach I've ever received goes to….

mariyadelano, to random
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Hi everyone I’m sad because a stupid joke that I spent two weeks planning didn’t land plz send condolences :blobfoxterrified:

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

Yet another day of being annoyed by the stupidly popular assumption that “men and women can’t be just friends” because it’s a reductive and harmful generalization rooted in a heteronormative and transphobic binary understanding of gender and sexuality.

mariyadelano, to random
@mariyadelano@hachyderm.io avatar

“Dude I can’t believe this freaking indictment and I haven’t even read anything, I’m just looking at the counts” - my husband reading today’s

mariyadelano, to marketing
@mariyadelano@hachyderm.io avatar

Just spent a while unsubscribing from all the random email lists that my personal inbox has gotten flooded with.

I have nothing against mailing lists in principle - I’m a marketer, I have a list that I manage, and I do subscribe to a bunch of lists that I do regularly check and like.

The real problem is three-fold:

  1. Assuming consent or tricking users into emails
  2. Sending WAY TOO MANY emails
  3. Sending garbage useless promotion with no value
mariyadelano, to random
@mariyadelano@hachyderm.io avatar

You do not need an algorithm for social media to work.

This is Mastodon - posts here get shared only through users following, replying to, and resharing them. And yet, here we are. Hundreds and hundreds of shares.

Less than a day into me posting something. I don't have a huge platform, only 2.5k followers, and yet if I post something you, real human users, resonate with – it can do so well.

Algorithm-free social media IS effective.

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